GEC
Student Recruitment Platform
Global Education Care (GEC) needed a comprehensive digital platform to streamline their student recruitment process and online presence. I built a dual-system solution: a public-facing website where prospective students can explore universities, courses, read blogs, and discover success stories, alongside a powerful CRM-style admin dashboard for the internal team to manage leads, run marketing campaigns, and oversee educational content — all from one unified platform.
Bridging the gap between student outreach and internal operations
The consultancy relied on spreadsheets and manual follow-ups to track prospective students, leading to lost leads and missed opportunities across multiple counselors.
There was no centralized system to manage the full student lifecycle — from initial inquiry through counseling, application, to offer acceptance — making pipeline visibility nearly impossible.
Marketing efforts were fragmented with no way to run targeted email campaigns or automatically capture leads from Facebook and Google Ads.
The public website needed to be both informative and conversion-focused, guiding students through course discovery while capturing their interest as leads.
A unified platform that automates recruitment workflows end-to-end
Built a full-featured CRM dashboard with a visual lead funnel, tracking leads through stages from New to Qualified, Proposition, Won, and Lost — giving counselors real-time pipeline visibility.
Implemented detailed lead profiles with contact information, study preferences, education background, test scores, and a complete activity history timeline for every interaction.
Created an integrated email marketing system with audience segmentation, campaign templates, and bulk sending capabilities to nurture leads at scale.
Developed Facebook Lead Ads and Google Ads integration so incoming leads are automatically synced, reviewed, and funneled into the CRM without manual data entry.
Built a content management system for blog posts and success stories with view tracking, author attribution, and SEO-optimized publishing.
Designed the student-facing website with course search functionality, university exploration, and study abroad destination guides to drive organic traffic and lead capture.
What makes it stand out
Lead Funnel & Pipeline
Visual lead pipeline with stage tracking (New → Qualified → Proposition → Won) giving counselors instant visibility into conversion rates and bottlenecks.
Lead Management & CRM
Detailed lead profiles with contact info, study preferences, education background, assigned counselor, and full activity history for every interaction.
Facebook & Google Ads Integration
One-click connection to ad platforms that automatically imports and syncs leads from Facebook Lead Generation forms and Google Ads lead form extensions.
Email Marketing Campaigns
Built-in campaign builder with audience segmentation, reusable templates, and bulk sending — targeting newsletter subscribers, leads, or custom lists.
Blog & Content Management
Full CMS for publishing SEO-optimized blog posts and success stories with view counts, likes, author attribution, and status management.
Course & University Explorer
Student-facing search interface for browsing courses by subject, study level, and destination country — driving organic discovery and lead capture.
A closer look
Admin Dashboard — CRM overview with lead funnel, conversion metrics, and team performance insights
Lead Management — Detailed lead profile with stage pipeline, assigned counselor, and activity timeline
Lead Integrations — One-click Facebook & Google Ads connection for automatic lead syncing
Email Campaign Builder — Audience selection for targeted bulk email marketing campaigns
Content Management — Blog post administration with views, likes, and publishing controls
The outcome
Eliminated manual spreadsheet-based lead tracking, giving the team a centralized CRM with full pipeline visibility and no more lost leads.
Automated lead capture from Facebook and Google Ads, removing the need for manual data entry and reducing response time to new inquiries.
Enabled targeted email marketing campaigns to nurture leads at scale, with audience segmentation replacing one-size-fits-all outreach.
The public website now serves as an organic lead generation engine, with course search and blog content driving traffic and conversions.